Introduction to Self-Employment & Best Practices for Startup Success
2025-09-18 14:00 - 17:00 (America/New_York) | Online via Zoom
2:00 – 3:30 pm:
In Introduction to Self-Employment: The Entrepreneurial Mindset, you’ll discover what it truly means to be your own boss. We’ll explore the entrepreneurial mindset, the benefits and challenges of self-employment, and how to decide if this path is right for you.
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3:45 – 5:00 pm:
Then, in Best Practices for Startup Success: Learn From the Pros, we’ll dive into the essential practices that successful entrepreneurs swear by. From idea validation to execution, get insider tips on how to avoid common pitfalls and set your business up for success.
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Want to take Pathways 1.0: Venture Exploration for college credit? Complete MSBB’s Registration Form and WCCC’s Enrollment Form for access to all workshops!

Business Building Blocks & Start Up and Lead
2025-09-25 14:00 - 17:00
2:00 – 3:30 pm:
In Business Building Blocks: Let’s Get Started, you’ll lay the foundation for your business. This session covers the initial steps of starting a business, including idea generation, market research, and forming your business entity.
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3:45 – 5:00 pm:
In Start Up & Lead with Confidence: Management Strategies & Opportunities, you’ll Explore various management strategies and find the best fit for your business. Learn how to build a strong team, delegate effectively, and foster a positive work environment.
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Want to take Pathways 1.0: Venture Exploration for college credit? Complete MSBB’s Registration Form and WCCC’s Enrollment Form for access to all workshops!

Value Proposition & Intentional Culture from the Start
2025-10-02 08:00 - 17:00
Value Proposition: What Makes Your Business Unique? will teach you how to articulate what sets your business apart from the competition. This workshop will help you identify and communicate your unique value proposition to potential customers. Featuring Sam Miller of SCORE Mentors.
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Then, in Intentional Culture from the Start: Build a Healthy Work Environment, you’ll learn the importance of company culture and how to create a positive and productive work environment from day one. Learn strategies to cultivate a culture that aligns with your business values. Featuring Abby Frutchey and Charley Martin-Berry from Community Caring Collaborative.
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Want to take Pathways 1.0: Venture Exploration for college credit? Complete MSBB’s Registration Form and WCCC’s Enrollment Form for access to all workshops!

Know Your Ideal Customer and Mission/Vision Alignment
2025-10-09 14:00 - 17:00
2:00 – 3:30 pm
In Know Your Ideal Customer: Marketing Plan 101, you’ll develop a comprehensive marketing plan tailored to your target audience. Learn how to conduct market research, identify customer needs, and create effective marketing campaigns.
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3:45 – 5:00 pm
Then, in Mission, Clarity and Vision Alignment: Define Your Path, you’ll craft a compelling mission statement and vision for your business. Understand the importance of these guiding principles and how they can shape your business strategy.
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Want to take Pathways 1.0: Venture Exploration for college credit? Complete MSBB’s Registration Form and WCCC’s Enrollment Form for access to all workshops!

Branding Basics & SWOT Analysis
2025-10-16 14:00 - 17:00
2:00 – 3:30 pm:
In Branding Basics: What is Your Business’s Personality? you’ll discover how to develop a strong brand identity that resonates with your target audience. We’ll cover branding basics, including logo design, color schemes, and brand messaging.
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3:45 – 5:00 pm:
Then, in SWOT Analysis: Assess Your Business Landscape, you’ll conduct a SWOT analysis to identify your business’s strengths, weaknesses, opportunities, and threats. Use this powerful tool to make informed strategic decisions.
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Want to take Pathways 1.0: Venture Exploration for college credit? Complete MSBB’s Registration Form and WCCC’s Enrollment Form

All Things Legal
2025-10-23 14:00 - 17:00
2:00 – 3:30 pm:
In All Things Legal: Navigating the Legal Landscape at Startup, you’ll get acquainted with the legal aspects of starting a business. This workshop covers business licenses, permits, zoning laws, and other legal requirements. Learn the legal distinctions between independent contractors and employees. Understand the implications for hiring, taxes, and compliance to ensure you’re following the law.
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3:45 – 5:00 pm:
Then, in All Things Legal: Hiring Essentials, you’ll learn the legal distinctions between independent contractors and employees. Understand the implications for hiring, taxes, and compliance to ensure you’re following the law.
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Pricing Your Products and Services & Startup Expenses
2025-10-30 14:00 - 17:00
2:00 – 3:30 pm:
In Pricing Your Products & Services: Find the Sweet Spot, you’ll master the art of pricing. This session will cover various pricing strategies, how to calculate costs, and how to price your products or services to maximize profitability.
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3:45 – 5:00 pm:
Then, in Startup Expenses: Budget for Success, you’ll learn about the costs associated with starting a business. Learn how to create a startup budget, manage expenses, and allocate resources effectively.
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Cash Flow Management & Making Your Business Bankable
2025-11-06 14:00 - 17:00
2:00 – 3:30 pm:
In Cash Flow Management Success: Framework to Know Your Numbers, you’ll gain insights into managing your business’s cash flow. Learn how to track income and expenses, create cash flow projections, and maintain financial stability.
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3:45 – 5:00 pm:
Then, in Making Your Business Bankable: Prepare to Attract Investors and Lenders, you’ll discover what it takes to make your business attractive to investors and lenders. Learn how to prepare financial statements, pitch your business, and secure funding.
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Startup Automations and Pulling It All Together
2025-11-13 14:00 - 17:00
2:00 – 3:30 pm:
In Startup Automations: Work Smarter, Not Harder, you’ll explore tools and technologies that can automate your business processes. From marketing automation to customer relationship management, learn how to streamline operations and save time.
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3:45 – 5:00:
Then, in Pulling it All Together: A Forum for Advice, Tips & Tools, you’ll integrate everything you’ve learned into a cohesive business plan. This session provides practical advice, tools, and resources from business advisors and service providers to help you finalize your plan and prepare for launch.
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Opportunity Presentations & Next Steps
2025-11-20 14:00 - 17:00
2:00 – 3:30 pm:
In Opportunity Presentations: Networking & Growth, you’ll engage with business advisors and support professionals. This session offers opportunities to share your business ideas and gain feedback, network, and learn about potential growth opportunities.
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3:45 – 5:00 pm:
Then, in Next Steps: Building Your Action Plan, you’ll develop and fine-tune a clear action plan for the next steps in your entrepreneurial journey. Identify key milestones, set goals, and create a timeline for achieving them.
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Brand Power: Define, Build, Thrive
2026-02-12 14:00 - 15:30
Discover how to craft a compelling brand identity that resonates with your audience. Learn to maintain your brand’s voice and create lasting impressions.
Please reach out to Amanda Smith, course facilitator, with questions.
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Design Like a Pro: Graphic Basics for Business
2026-02-12 15:45 - 17:00
Create eye-catching visuals with ease. This workshop covers tools and tips to help your business stand out with professional-looking graphics.
Please reach out to Amanda Smith, course facilitator, with questions.
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Know Your Market: Beyond the Basics
2026-02-19 14:00 - 15:30
Dive deep into market research, customer insights, and strategies to connect with your ideal audience. Understand what drives their decisions and how to reach them effectively.
Please reach out to Amanda Smith, course facilitator, with questions.
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Social Media Marketing for Small Businesses
2026-02-19 15:45 - 17:00
Learn practical social media marketing strategies to create content, stay consistent, and turn social media into a tool that supports your business.
Please reach out to Amanda Smith, course facilitator, with questions.
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Website 101: Build, Refresh, Engage
2026-02-26 14:00 - 15:30
Whether starting from scratch or updating your site, learn the essentials of website design, content strategies, and tips to boost your online presence.
Please reach out to Amanda Smith, course facilitator, with questions.
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Get Seen: Boosting Market Visibility
2026-02-26 15:45 - 17:00
Maximize your exposure with low-cost certifications, listings, and business directories, and learn how tourism impacts visibility and how to stand out in competitive spaces.
Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Digital Edge: Marketing Your Business Online
2026-03-05 14:00 - 15:30
Master the art of online marketing. Explore strategies to increase traffic, enhance engagement, and convert visitors into loyal customers.
Please reach out to Amanda Smith, course facilitator, with questions.
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Cyber Smart: Protect Your Business Online
2026-03-05 15:45 - 17:00
Understand the risks and learn best practices to safeguard your business from cyber threats. Stay proactive to keep your data and operations secure.
Please reach out to Amanda Smith, course facilitator, with questions.
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E-commerce Essentials: Sell Smart, Sell More
2026-03-11 12:00 - 14:00
*Please note the new date and time for this workshop*
Explore e-commerce strategies, from single to omni-channel sales. Learn payment methods, online store management, and how to showcase your products effectively.
Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Showcase to Sell: Putting Your Product’s Best Foot Forward
2026-03-12 16:15 - 17:00
Discover how to present your products for maximum impact. Learn techniques in packaging, product photography, and storytelling to captivate your customers.
Please reach out to Amanda Smith, course facilitator, with questions.
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Next-Level Service: Enhancing Customer Experience
2026-03-19 14:00 - 15:30
Customer experience starts before the sale and continues beyond. Learn actionable strategies to create memorable interactions that foster loyalty and growth.
Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Network to Win: Building Partnerships That Matter
2026-03-19 15:45 - 17:00
Uncover the power of relationships in business. Gain insights into effective networking, communication strategies, and building partnerships that fuel growth.
Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Efficiency Hacks: Work Smarter, Grow Faster
2026-03-26 14:00 - 15:30
Boost productivity and reduce costs. Discover best practices for streamlining operations, optimizing resources, and driving sustainable growth.
Please reach out to Amanda Smith, course facilitator, with questions.
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Tax Time Made Easy: Plan, Prepare, Prosper
2026-03-26 15:45 - 17:00
Simplify tax season with proactive planning. Learn key practices and resources to keep your business financially organized year-round.
Please reach out to Amanda Smith, course facilitator, with questions.
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Financial Fitness: Monitor Your Business Health
2026-04-02 14:00 - 15:30
You don’t need to be a finance expert to succeed. Learn how to track key metrics, manage cash flow, and maintain financial stability as your business grows.
Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Risk Ready: Navigating Business Decisions with Confidence
2026-04-02 15:45 - 17:00
Identify smart risks and avoid costly mistakes. Learn decision-making strategies to strengthen your business and ensure long-term success.
Please reach out to Amanda Smith, course facilitator, with questions.
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The End Game: Planning for Your Business Transition
2026-04-09 14:00 - 15:30
What’s your end game? Whether selling, passing it on, or stepping back, plan your business exit strategically to maximize value and leave a lasting legacy.

Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Purpose-Driven Workplaces: Build Culture, Drive Success
2026-04-09 15:45 - 17:00
Create a workplace where people thrive. Learn how to foster inclusivity, boost morale, and align your team with your company’s mission and values.

Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Hiring Smart: From Solopreneur to Employer
2026-04-16 14:00 - 15:30
Decide when it’s time to grow your team. Compare contractors vs. employees, explore hiring strategies, and learn how to create a positive workplace culture.
Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!

Small Business, Big Impact: Your Role in the Local Economy
2026-04-16 15:45 - 17:00
Understand how your business drives community growth. Discover how small businesses shape local economies and how you can make a greater impact.

Please reach out to Amanda Smith, course facilitator, with questions.
Register here for this workshop!
