The Nuts and Bolts of Promoting Your Business: Workshop Series

Looking for more ways to market your business? Join us for a new workshop series, Nuts and Bolts of Promoting Your Business, sponsored by the Women’s Business Center at CEI, Sunrise County Economic Council, and Axiom Education & Training Center. The weekly workshops will be held in November and December at the Career Center in Machias.

This training series is aimed at increasing marketing skills in the following areas:  broadening the visibility of your brand, developing lasting relationships with your audience, helping build authority and credibility, positioning your business as an expert in your industry, generating traffic to your website, extending communication through social shares and comments, and moving your customers through purchase decisions more quickly.

The series kicks off with Marketing Essentials on Wednesday, November 9, 9:00-11:00am in Conference Room A at the Machias Career Center, 53 Prescott Drive, Machias. Marketing Essentials is a two-hour basic workshop, emphasizing the vital role that marketing plays in growing local small business. Participants will learn about the six components of successful marketing, the importance of market research and discover several no-cost or low-cost marketing ideas

Instructor Ruth Cash-Smith is a Women’s Business Advisor at CEI. For the past ten years, she has provided free and confidential business advising for Washington County residents who wish to start, grow or expand businesses. In addition, she offers training on a full range of business issues, facilitates access to financing, and establishes networking opportunities.

Other workshops in the series include: What You Need to Know to Build a Business Website, Wednesday, November 16, 9:00-10:30am; Building a Website Using WordPress, November 30, 9:00-11:00am; Business Facebook Basics, Wednesday, December 7, 9:00am – 12:00pm; and a follow-up, hands-on open lab on Building a Website Using WordPress, Wednesday, December 14, 9:00am – 12:00pm.

These classes also take place in Conference Room A at the Career Center in Machias and will be facilitated by Valerie Lawson and Jesse Perez. Jesse has a Masters Degree in International Business and was a Business Development Specialist at Axiom Technologies. Valerie has an Associates Degree in Web Graphic Design and has provided marketing for numerous non-profits

The cost of each workshop is $10.  For more information or to sign up for any of the workshops, call Axiom Education & Training Center at 207-255-4917, email, or register online at

WBC at CEI workshops are funded in part through a Cooperative Agreement with the U.S. Small Business Administration.  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

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